Netflix is over 12 times more popular than its competition among younger viewers
The video service for teens is Netflix, by far and away, according to a new survey by investment bank Piper Jaffray.
On Friday, Piper Jaffray released its semi-annual survey of 10,000 US teens, and it showed a whopping 37% of teens watched Netflix every day. After Netflix came YouTube (26%), which inched over cable TV (25%). This continued an upward trend for YouTube and a downward one for cable.
Significantly, Netflix's big competitors, Amazon Prime Video and Hulu, came in way below Netflix at just 3% each.
Here is the full chart from Piper Jaffray:
Though Hulu and Amazon Prime don't seem to be making headway in the hearts of teens, they have been catching up to Netflix in keeping their customers happy overall.
Last month, analysts at UBS said Amazon and Hulu were closing the gap with Netflix in overall consumer satisfaction in the US. Amazon and Netflix were in a dead heat at 58% and 59% respectively. Hulu still lagged a bit, but was close to Netflix at 53% of people "very satisfied."
Here is a chart that shows that shows the "very satisfied" results for the three companies:
- Smaller crypto exchanges in South Korea will be closing their doors in the next 24 hours
- Powered by Unacademy and upGrad’s mega deals, Indian startups raised $10.8 billion in the last two months
- TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
- Crypto market in the red as Solana remains the most heavily hit
- Google Pixel 6 and Pixel 6 Pro: Everything we know so far