SOCIAL-MEDIA ADVERTISING: The Rush Into Social Is On, Led By Spending On Mobile And Programmatic

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FORECAST SocialMediaAdvertisingSpendShareByDevice

BII

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Ad dollars follow eyeballs, and these days they are on social.

The increase in social-ad spending is driven by this continuously growing reach, particularly on mobile, better analytics and targeting, and performance. The rise of programmatic social platforms has also fueled growth.

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New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just 6.1$ billion in 2013.

In the report and associated PowerPoint presentation, BI Intelligence looks at all the numbers and explores the drivers of social ad adoption.

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Here are some of the key takeaways:

The report is full of files, slides, charts and data that can easily be downloaded and put to use.

In full, the report:

For full access receive to all BI Intelligence's analysis, reporting, and downloadable charts and presentations on the digital media industry, sign up for a free trial.

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