Snapchat users watch 7 billion videos every day, and it's almost caught Facebook
Lucas Jackson/Reuters Pictures
The five-year-old mobile messaging service service, which has been valued at $16 billion in the private markets, has seen a dramatic spike in its video views, thanks in part to the introduction of Snapchat Stories - short video clips shared by users that are viewable for a period of 24 hours.
Snapchat's video views are up sharply from May 2015, when the company was reportedly generating 2 billion daily video views. In November 2015, The Financial Times reported that Snapchat's video views had climbed to 6 billion per day.
The latest milestone, first reported by Bloomberg, puts Snapchat just shy of Facebook, which announced in November that users of its social network watched 8 billion videos every day. Facebook, with roughly 1 billion daily users, is significantly larger than Snapchat, which is believed to have 100 million users.
Internet companies such as Facebook, Snapchat, and Google's YouTube are racing to bolster the size of their video audience, as each company seeks to become the hub for the next generation of digital entertainment and to reap the lucrative advertising dollars that come with it.
It's worth noting that the battle of the video metrics is a bit of an apples-to-oranges game at this point. Facebook, for instance, counts any video that auto-plays in a user's stream for more than three seconds as a "view." On Snapchat, a user must proactively click on the video for it to be counted in the tally. But for users of Snapchat's messaging service, sharing videos of themselves is a much more typical use of the service than on Facebook.
Snapchat declined to comment.
- Ukraine's drones are becoming increasingly ineffective as Russia ramps up its electronic warfare and air defenses
- 'Die-hard' Nintendo fan spent over $40,000 buying stock and then asked top executives why the company won't make more of a fan-favorite series
- Mark Zuckerberg told Meta staff he's upping performance goals to get rid of employees who 'shouldn't be here,' report says
- It’s not the CM seat but the one who wields ‘bow and arrow’ will be the Sena head
- SIMPLY PUT: extreme weather is the new normal in India
- Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
- Ban on single-use plastic kicks in across India as the country recognises the choking impacts of plastic waste on the environment
- Bank FDs will draw down from mutual funds if interest rates go up to 7.5-8%, says report