By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive
New and exclusive data>$4 from $4$4 finds that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013. We are the only research service that has provided a detailed breakdown of spend projections and growth rates for each of the three main native ad types - social-native, native-style display ads, and sponsored content.
Here are some of the key takeaways:
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- including Facebook News Feed ads and promoted tweets on Twitter, will draw a majority of native ad revenue between 2013 and 2018>$4.
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- $4. This is particularly true on mobile. Desktop native click-through rates (CTRs) averaged a respectable 0.15%, while native-mobile ads had CTRs over 1%, according to recent data from Polar Media Group and Celtra, respectively.
- $4, but advertisers and publishers must ensure that ads are relevant and are purchased by trustworthy brands to avoid the risk of any mainstream backlash.
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In full, the report:
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- Demystifies the native-advertising landscape, highlights the most popular types of native ads and sponsored content>$4
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