THE BEACONS REPORT: Growth Forecasts For The Most Important Retail Technology Since The Mobile Credit Card Reader

More than half of the top 100 U.S. retailers are testing beacons in stores this year. How big will the beacons market become?

$4 finds that these small devices are the fastest-growing in-store technology since mobile credit card readers. The beacon installed base will see triple-digit growth rates over the next few years.

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  BI Intelligence

  $4, with 3.5 million of these in use by retailers. The full BI Intelligence report includes the five-year CAGR for beacons.
• $4, and we expect them to have this new technology installed in one-third of their store locations by the end of 2015.
• $4, the signal emitted by beacons to wake up smartphone apps, which translates to roughly one-third of the smartphone installed base.

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The $4 is part of new research from BI Intelligence>$4. The market forecast is paired with an explainer that sets the story straight about what beacons are, how they work, what Apple is doing with iBeacon.

Here are some of the other trends explored in the full report:

• $4. Apple's iBeacon implementation means that iPhones running the latest version of iOS 7 can scan for beacons in the background, even when the relevant apps are closed. That doesn't yet exist on Android.
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To access the $4 and BI Intelligence's ongoing coverage on the future of retail, mobile, and e-commerce - including charts, data, and analysis - sign up for a free trial.