THE SOCIAL-MEDIA DEMOGRAPHICS REPORT: Differences In Gender, Age, And Income At The Top Networks


Facebook Users Pew


The demographics of who's on what social network are shifting - older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.


In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Social networks including Facebook, Google+, Twitter, LinkedIn, and even Pinterest have become more dependent globally on the 25 to 34 age bracket, while others like Snapchat and Tumblr remain heavily skewed to teens and younger adults.

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Here are a few of the key takeaways from the BI Intelligence report:


The report is full of charts (over 20 charts) and data that can be downloaded and put to use.

In full, the report:

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