The 22-year-old whiz kid who runs Apple's Twitter account shares his social media tips

Apple launched its first major customer service social media account, $4, earlier this year, and it already has 282,000 Twitter followers. 

One of the main people behind it is 22-year-old Tai Tran. Apple offered him a full-time job running social media before he even graduated. He's been $4 for marketing, and when he accepted a job at Apple, it was covered $4. 

Tran is sharing his social media expertise with undergraduates at the Haas School of Business at UC Berkeley, and he $4

Here are some highlights, published here with permission.