The 75 celebrities and influencers who make the most money per Instagram post, ranked

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The 75 celebrities and influencers who make the most money per Instagram post, ranked

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Dwayne "The Rock" Johnson makes $647,500 more than Martha Stewart per sponsored post.

  • Influencer marketing is projected to be worth between $5 billion and $10 billion by 2020.
  • Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app and how much they charge per sponsored post.
  • Hopper HQ compiled the list using public and private data and contacted every account listed - through a manager, agent, or directly - and requested their fee for sponsored posts.
  • The Kardashian-Jenner family reigns - four of the sisters made the top 10. Kylie Jenner took the No. 1 spot with a fee of $1 million per post.

Influencer marketing is projected to be worth between $5 and $10 billion by 2020. To determine how much to charge per-post, you need to take into account followers, engagement, status, and audience.

Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app - and how much they charge per sponsored post.

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Luckily, the world's biggest celebrities don't have to put in much work building an audience - they can charge six-figure sums from the get-go. Still people who built loyal followings from the ground up - social media influencers - have become celebrities in their own right, commanding anywhere from $1,500 to $33,000 per post.

Hopper HQ categorized influencers in eight core verticals: Celebrity, lifestyle, fitness, sports, beauty, fashion, food, and travel. Hopper HQ compiled the list using public and private data and contacted every account listed - through a manager, agent, or directly - and requested their fee for sponsored posts.

The list was sorted by price for the top-ten influencers in each of the core categories. Travel accounts that exchange posts for free travel instead of a financial return did not make the list.

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The 75 influencers below all have one million followers or more and charge $1,300 and up for a sponsored post. Since Hopper HQ released the list, many influencers gained more followers. The follower count on Business Insider's list is as of September 2018.

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75. David Chang

75. David Chang

Instagram handle: @davidchang

Niche: Food

Followers: 1 million

Cost per-post: $1,300

74. Kevin Curry

74. Kevin Curry

Instagram handle: @fitmencook

Niche: Food

Followers: 1.2 million

Cost per-post: $1,500

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73. Ella Mills

73. Ella Mills

Instagram handle: @deliciouslyella

Niche: Food

Followers: 1.4 million

Cost per-post: $1,600

72. Cezar Gonzalez

72. Cezar Gonzalez

Instagram handle: @co_cinero

Niche: Food

Followers: 1.9 million

Cost per-post: $2,450

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71. Martha Stewart

71. Martha Stewart

Instagram handle: @marthastweart

Niche: Food

Followers: 1.9 million

Cost per-post: $2,500

70. Joe Wicks

70. Joe Wicks

Instagram handle: @thebodycoach

Niche: Food

Followers: 2.3 million

Cost per-post: $2,650

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69. Tara Milk Tea

69. Tara Milk Tea

Instagram handle: @taramilktea

Niche: Travel

Followers: 1.1 million

Cost per-post: $3,000

68. Yolanda Gampp

68. Yolanda Gampp

Instagram handle: @yolanda_gampp

Niche: Food

Followers: 2.7 million

Cost per-post: $3,500

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67. Hannes Becker

67. Hannes Becker

Instagram handle: @hannes_becker

Niche: Travel

Followers: 1.3 million

Cost per-post: $3,600

66. Louis Cole

66. Louis Cole

Instagram handle: @funforlouis

Niche: Travel

Followers: 1.4 million

Cost per-post: $4,000

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65. Amanda Steele

65. Amanda Steele

Instagram handle: @amandasteele

Niche: Beauty

Followers: 2.5 million

Cost per-post: $4,200

64. Shayla Mitchell

64. Shayla Mitchell

Instagram handle: @makeupshayla

Niche: Beauty

Followers: 2.7 million

Cost per-post: $4,400

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63. Alexa Chung

63. Alexa Chung

Instagram handle: @alexachung

Niche: Fashion

Followers: 3.1 million

Cost per-post: $4,500

62. Rosanna Pansino

62. Rosanna Pansino

Instagram handle: @rosannapansino

Niche: Food

Followers: 3.8 million

Cost per-post: $4,500

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61. Leonie Hanne

61. Leonie Hanne

Instagram handle: @LeonieHane

Niche: Travel

Followers: 1.8 million

Cost per-post: $5,000

60. Gordon Ramsey

60. Gordon Ramsey

Instagram handle: @gordongram

Niche: Food

Followers: 4.8 million

Cost per-post: $5,500

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59. Alex Strohl

59. Alex Strohl

Instagram handle: @alexstrohl

Niche: Travel

Followers: 2 million

Cost per-post: $5,750

58. Lauren Bullen

58. Lauren Bullen

Instagram handle: @gypsea_lust

Niche: Travel

Followers: 2.1 million

Cost per-post: $6,000

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57. Aimee Song

57. Aimee Song

Instagram handle: @songofstyle

Niche: Fashion

Followers: 4.9 million

Cost per-post: $7,000

56. Manny Gutierrez

56. Manny Gutierrez

Instagram handle: @mannymua733

Niche: Beauty

Followers: 4.9 million

Cost per-post: $7,900

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55. Jamie Oliver

55. Jamie Oliver

Instagram handle: @jamieoliver

Niche: Food

Followers: 6.6 million

Cost per-post: $8,000

54. Ulisses Jr

54. Ulisses Jr

Instagram handle: @ulissesworld

Niche: Fitness

Followers: 5.4 million

Cost per-post: $8,200

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53. Jack Morris

53. Jack Morris

Instagram handle: @doyoutravel

Niche: Travel

Followers: 2.8 million

Cost per-post: $8,250

52. Frederico Lucia

52. Frederico Lucia

Instagram handle: @fedez

Niche: Fashion

Followers: 6.8 million

Cost per-post: $8,500

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51. Chris Burkard

51. Chris Burkard

Instagram handle: @chrisburkard

Niche: Travel

Followers: 3.1 million

Cost per-post: $8,800

50. Amra Olevic

50. Amra Olevic

Instagram handle: @amrezy

Niche: Beauty

Followers: 5.6 million

Cost per-post: $9,000

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49. Mariano Di Vaio

49. Mariano Di Vaio

Instagram handle: @marianodivaio

Niche: Fashion

Followers: 6.2 million

Cost per-post: $9,000

48. Paul Nicklen

48. Paul Nicklen

Instagram handle: @paulnicklen

Niche: Travel

Followers: 4.5 million

Cost per-post: $9,250

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47. Lazar Angelov

47. Lazar Angelov

Instagram handle: @lazar_angelov_official

Niche: Fitness

Followers: 5.9 million

Cost per-post: $9,500

46. James Charles

46. James Charles

Instagram handle: @jamescharles

Niche: Beauty

Followers: 8.2 million

Cost per-post: $9,750

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45. Gracyanne Barbosa

45. Gracyanne Barbosa

Instagram handle: @graficial

Niche: Fitness

Followers: 6.8 million

Cost per-post: $10,000

44. Anna Nystrom

44. Anna Nystrom

Instagram handle: @annanystrom

Niche: Fitness

Followers: 6.9 million

Cost per-post: $10,250

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43. Jeffree Star

43. Jeffree Star

Instagram handle: @jeffreestar

Niche: Beauty

Followers: 8.4 million

Cost per-post: $10,500

42. Camila Coelho

42. Camila Coelho

Instagram handle: @camilacoelho

Niche: Fashion

Followers: 7.4 million

Cost per-post: $10,750

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41. Rosie Huntington-Whiteley

41. Rosie Huntington-Whiteley

Instagram handle: @rosiehw

Niche: Fashion

Followers: 8.4 million

Cost per-post: $11,500

40. Naomi Giannopoulos

40. Naomi Giannopoulos

Instagram handle: @vegas_nay

Niche: Beauty

Followers: 7.4 million

Cost per-post: $12,000

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39. Kayla Itsines

39. Kayla Itsines

Instagram handle: @kayla_itsines

Niche: Fitness, influencer

Followers: 10.2 million

Cost per-post: $15,000

38. Nikkie De Jager

38. Nikkie De Jager

Instagram handle: @nikkietutorials

Niche: Beauty

Followers: 11 million

Cost per-post: $15,750

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37. Zoe Sugg

37. Zoe Sugg

Instagram handle: @zoella

Niche: Beauty, influencer

Followers: 1.2 million

Cost per-post: $16,000

36. Jake Paul

36. Jake Paul

Instagram handle: @jakepaul

Niche: Influencer

Followers: 11.6 million

Cost per-post: $16,500

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35. Anllela Sagra

35. Anllela Sagra

Instagram handle: @anllela_sagra

Niche: Fitness

Followers: 11 million

Cost per-post: $16,600

34. Gianluca Vacchi

34. Gianluca Vacchi

Instagram handle: @gianlucavacchi

Niche: Fashion

Followers: 11.6 million

Cost per-post: $16,750

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33. Logan Paul

33. Logan Paul

Instagram handle: @loganpaul

Niche: Influencer

Followers: 16.6 million

Cost per-post: $17,000

32. Felix Kjellberg

32. Felix Kjellberg

Instagram handle: @pewdiepie

Niche: Influencer

Followers: 14.2 million

Cost per-post: $17,150

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31. Ana Cheri

31. Ana Cheri

Instagram handle: @anacheri

Niche: Fitness

Followers: 11.3 million

Cost per-post: $18,000

30. Jen Selter

30. Jen Selter

Instagram handle: @jenselter

Niche: Fitness

Followers: 12.4 million

Cost per-post: $19,250

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29. Chiara Ferragni

29. Chiara Ferragni

Instagram handle: @chiaraferragni

Niche: Fashion

Followers: 15.1 million

Cost per-post: $19,500

28. Michelle Lewin

28. Michelle Lewin

Instagram handle: @michelle_lewin

Niche: Fitness

Followers: 13.2 million

Cost per-post: $22,500

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27. Garret & Jessica Gee

27. Garret & Jessica Gee

Instagram handle: @thebucketlistfamily

Niche: Travel

Followers: 1.4 million

Cost per-post: $23,000

26. Cameron Dallas

26. Cameron Dallas

Instagram handle: @camerondallas

Niche: Influencer

Followers: 21.3 million

Cost per-post: $25,000

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25. Emily Ratajkowski

25. Emily Ratajkowski

Instagram handle: @emrata

Niche: Fashion

Followers: 19.6 million

Cost per-post: $26,500

24. Bella Hadid

24. Bella Hadid

Instagram handle: @bellahadid

Niche: Fashion

Followers: 20 million

Cost per-post: $27,000

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23. Sommer Ray

23. Sommer Ray

Instagram handle: @sommerray

Niche: Fitness, influencer

Followers: 19.1 million

Cost per-post: $29,000

22. Zach King

22. Zach King

Instagram handle: @zachking

Niche: Influencer

Followers: 21.2 million

Cost per-post: $30,000

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21. Eleonora Pons

21. Eleonora Pons

Instagram handle: @lelepons

Niche: Influencer

Followers: 28.6 million

Cost per-post: $32,500

20. Huda Kattan

20. Huda Kattan

Instagram handle: @hudabeauty

Niche: Beauty, influencer

Followers: 27.4 million

Cost per-post: $33,000

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19. Floyd Mayweather

19. Floyd Mayweather

Instagram handle: @floydmayweather

Niche: Sports

Followers: 21.2 million

Cost per-post: $107,000

18. Stephen Curry

18. Stephen Curry

Instagram handle: @stephencurry30

Niche: Sports

Followers: 22 million

Cost per-post: $110,000

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17. Virat Kohli

17. Virat Kohli

Instagram handle: @virat.kohli

Niche: Sports

Followers: 24.1 million

Cost per-post: $120,000

16. Conor McGregor

16. Conor McGregor

Instagram handle: @thenotoriousmma

Niche: Sports

Followers: 26.1 million

Cost per-post: $125,000

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15. Luis Suarez

15. Luis Suarez

Instagram handle: @luissuarez9

Niche: Sports

Followers: 29.8 million

Cost per-post: $150,000

14. Zlatan Ibrahimovic

14. Zlatan Ibrahimovic

Instagram handle: @iamzlatanibrahimovic

Niche: Sports

Followers: 35.1 million

Cost per-post: $175,000

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13. Gareth Bale

13. Gareth Bale

Instagram handle: @garethbale11

Niche: Sports

Followers: 36.3 million

Cost per-post: $185,000

12. David Beckham

12. David Beckham

Instagram handle: @davidbeckham

Niche: Sports

Followers: 51 million

Cost per-post: $300,000

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11. Khloe Kardashian

11. Khloe Kardashian

Instagram handle: @khloekardashian

Niche: Celebrity

Followers: 79.6 million

Cost per-post: $480,000

10. Kendall Jenner

10. Kendall Jenner

Instagram handle: @kendalljenner

Niche: Celebrity

Followers: 95.6 million

Cost per-post: $500,000

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9. Lionel Messi

9. Lionel Messi

Instagram handle: @leomessi

Niche: Sports

Followers: 98.4 million

Cost per-post: $500,000

8. Neymar da Silva Santos Junior

8. Neymar da Silva Santos Junior

Instagram handle: @neymarjr

Niche: Celebrity, sports

Followers: 102 million

Cost per-post: $600,000

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7. Justin Bieber

7. Justin Bieber

Instagram handle: @justinbieber

Niche: Celebrity

Followers: 102 million

Cost per-post: $630,000

6. Dwayne Johnson

6. Dwayne Johnson

Instagram handle: @therock

Niche: Celebrity

Followers: 116 million

Cost per-post: $650,000

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5. Beyonce Knowles

5. Beyonce Knowles

Instagram handle: @beyonce

Niche: Celebrity

Followers: 118 million

Cost per-post: $700,000

4. Kim Kardashian West

4. Kim Kardashian West

Instagram handle: @kimkardashian

Niche: Celebrity

Followers: 118 million

Cost per-post: $720,000

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3. Cristiano Ronaldo

3. Cristiano Ronaldo

Instagram handle: @cristiano

Niche: Celebrity, sports

Followers: 142 million

Cost per-post: $750,000

2. Selena Gomez

2. Selena Gomez

Instagram handle: @selenagomez

Niche: Celebrity

Followers: 143 million

Cost per-post: $800,000

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1. Kylie Jenner

1. Kylie Jenner

Instagram handle: @kyliejenner

Niche: Celebrity

Followers: 115 million

Cost per-post: $1 million