The Digital Video Advertising Report: Growth Forecasts And Viewability Scandals

Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Online video ad viewing exploded in 2013. Over 35 billion video ads were viewed in the U.S. in December.

Video ads provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.

new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads>$4, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.

$4

Here are some of the key trends we explore in the report:

• $4, while TV ad revenue will decline by nearly 3% per year during the same time period.
• $4
• Online video ads are significantly more expensive than other formats, but prices are steadily declining as more publishers rush into video, and placements open up.
• $4
• Viewability, the question of whether video ads are actually seen by multitasking online viewers, has emerged as an issue, but $4
• $4, but companies like BrightLine are experimenting with formats to grow this new niche market.

In full, the report:

• $4
• $4
• $4
• $4
• $4

For full access to all BI Intelligence's charts and analysis on the video industry, sign up for a free trial.>$4