There's One Big Thing About The iPhone Where Steve Jobs Turned Out To Be Completely Wrong
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And while this sort of hindsight wisdom feels a little bit tawdry, it actually cuts to the heart of what is driving the $276 billion smartphone market right now: screen size.Apple launched its new phone with 4.7 and 5.5 inch screens for a reason: Rival companies, particularly Samsung, have spent the last two years building a market in a space that Apple ignored - the market for people who want big, bright screens that are great for consuming media and doing work.
Another document showed that Apple's own customers placed the small screen size of the iPhone 5, 5C and 5S among their top complaints about the devices. iPhone's small screen size was actually a liability for Apple, not - as Jobs argued three years earlier - an advantage.
There is no "iPhone 6 Mini," giving people the option of a Jobsian 3.5 inch screen.No one is going to buy a big phone." And while kicking a dead man is not the classiest move, it does underline one of the strangest things about Jobs' big-screen error. The reason the iPhone became a huge hit at its launch in 2007, with a 3.5 inch screen, is because that screen at the time was itself one of the biggest displays on the market.
Consumers were used to candy bar phones from Nokia, on which the majority of the device was given over to the keypad and the screen had room for little more than a name and a number. BlackBerry was still huge at the time, and one of the reasons that was so was because it had a screen that was a little larger than a Nokia candy bar, and you could type emails onto it.
The original iPhone provided even more real estate than that, and let people consume real media and apps.In hindsight, it's not weird that Jobs might have been wrong about consumer preference for screen sizes in the four years following his death. Rather, it's weird that he didn't understand that the iPhone's (relatively) big screen size was actually driving its popularity while he was alive.
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