Check out all the business cards I picked up last week at the World Economic Forum in Davos.
![2015 01 29 10.12.22](https://static-ssl.businessinsider.com/image/54ca56f1ecad04bc1febedfb-3264-2448/2015-01-29 10.12.22.jpg)
Nicholas Carlson/Business Insider
One was the very best. It was from a man named Evan Luthra. It's the thick gold one on the left.
![2015 01 29 10.12.48](https://static-ssl.businessinsider.com/image/54ca56f16bb3f72b2442ee49-3264-2448/2015-01-29 10.12.48.jpg)
Nicholas Carlson/Business Insider
Truly, Luthra's card was the stretch Hummer of business cards. Note how it describes Luthra not with some lame job title like "Director/SVP" or "CEO" but as an "innovator."
![Ultimate Business Card](https://static-ssl.businessinsider.com/image/54ca56f16bb3f70f2142ee4a-3264-2448/2015-01-29 10.08.38.jpg)
Nicholas Carlson/Business Insider
On the back, it describes his firm, the EL Group, as an "award-winning firm." His phone number is his name!
![Ultimate Business Card](https://static-ssl.businessinsider.com/image/54ca56f1eab8eaf967b2c8a5-3264-2448/2015-01-29 10.08.47.jpg)
Nicholas Carlson/Business Insider
But all that is just the chrome on this puppy. Here's it's real special feature:
![2015 01 29 10.09.07](https://static-ssl.businessinsider.com/image/54ca56f1eab8eafc67b2c8a4-3264-2448/2015-01-29 10.09.07.jpg)
Nicholas Carlson/Business Insider
That's right. It's a USB drive.
![2015 01 29 10.09.55](https://static-ssl.businessinsider.com/image/54ca56f16da811f86701e846-3264-2448/2015-01-29 10.09.55.jpg)
Nicholas Carlson/Business Insider