In a similar move, $4, the online portal for eyewear, has recently introduced the feature which allows the user to try any pair of glasses on a realistic 3D model of themselves by simply clicking a selfie using their webcams.
$4, another online jewellery marketplace, has enabled the feature which lets the buyer try the product virtually before buying it.
Most online marketplaces have started picking up the trend –
Hemanth Satyanarayana, founder and CEO of $4, said that queries about the company's virtual plug-and-play fitting room from potential customers have increased by 50% in the last two months.
Satyanarayana also said that Aditya Birla Group has shortlisted its online shopping portal trendin.com for the try-on feature.
Sujayath Ali, CEO and co-founder of $4while explaining the need of the feature, said, "It's not like a choice. You will be going down if you aren't competent on the visual experience."
Major apparel e-tailers, however, were tight lipped on the investment details of the feature; companies who are already offering virtual try-ons said that the requirement is large.
"We invested millions of dollars in getting this as close to reality as possible," Peyush Bansal,