
Courtesy of GoldenVoice
Welcome to Coachella - or, as the festival has been called, the "Influencer Olympics."
The Coachella Music & Arts Festival is a music festival in Indio, California, but it's arguably more famous for what happens off-stage.
There are the glitzy daytime pool parties and exclusive afterparties that double as entertainment-industry parties, the oh-so Instagrammable art pieces that dot the landscape, and the hordes of Orange County teenagers skipping school to drink.
Read more: I got a last-minute ticket to Coachella, the festival as famous for its flashy outfits and Instagram-heavy attractions as its music. Here's what it's really like to attend.
For years, the festival has become known as a scene so distinct that The Daily Beast's Marlow Stern described it as a "celebration of music [that] has degenerated into a weird marriage of fashion and commerce." The weekend is such an event for social-media influencers, models, and celebrities that some have dubbed it the "Influencer Olympics."
Those elements were certainly present when I headed to the festival for the first time earlier this month, but it was hardly an overwhelming part of my experience.
One thing I did notice: the colorful and, occasionally, wildly creative outfits that attendees wear each day. On Sunday of this year's festival, we walked around to find the best outfits and asked how much attendees spent to get them.
The answers were pretty surprising. Here's what we found: