Courtesy of GoldenVoice
Welcome to Coachella - or, as the festival has been called, the "Influencer Olympics."
- The $4 takes place over two weekends in April at the Empire Polo Club in Indio, California.
- While $4, it has long held a reputation as a place that social media influencers, celebrities, and regular attendees go to $4.
- We went to Coachella for the first time this year and decided to ask some well-dressed attendees how much their outfit cost. Surprisingly, even the best-dressed seemed to spend around $200-400 on their outfit.
- $4.
The $4 is a music festival in Indio, California, but it's arguably more famous for what happens off-stage.
There are the glitzy daytime pool parties and exclusive afterparties that double as $4, the oh-so Instagrammable art pieces that dot the landscape, and the hordes of Orange County teenagers $4.
Read more: $4
For years, the festival has become known as a scene so distinct that The Daily Beast's Marlow Stern described it as a "$4 [that] has degenerated into a weird marriage of fashion and commerce." The weekend is such an event for social-media influencers, models, and celebrities that some have dubbed it the "$4."
Those elements were certainly present when I headed to the festival for the first time earlier this month, but it was hardly $4.
One thing I did notice: the colorful and, occasionally, wildly creative outfits that attendees wear each day. On Sunday of this year's festival, we walked around to find the best outfits and asked how much attendees spent to get them.
The answers were pretty surprising. Here's what we found: