A cable company discovered that only 28% of consumers actually watch live TV
Cox Communications, one of the country's biggest cable companies, recently released a manifesto against cord cutting.
In it, the company outlines all the ways a normal cable package could actually save you money. But one of the most intriguing parts is a statistic that Cox shares about how many people actually watch live TV. The company says that its research arm, Cox Consumer Insights, "discovered that only 28% of consumers watch live TV."
Cox attributes this to the "growing popularity of Hulu Plus," but also says 53% of the time-shifted TV - people watching content that isn't live - was from DVR and on-demand offerings.
The company also took the time to share some pretty cringe-worthy takedowns of cord-cutting, as Exstreamist's Rob Toledo first pointed out.
Here's one particularly good chunk:
"So, does the technology behind increasingly popular video streaming services-think both Amazon Prime Instant Video access and its Fire Sticks-actually make cutting the proverbial cable cord cheaper or easier than all-in-one telecom services? Not really."
But maybe the most amusing part of post is when Cox gets tied up a bit in logical knots by trying to criticize cord cutting's reliance on the internet - which Cox itself also provides.
"We hate to say it, but it sometimes happens: your WiFi signal drops or your Internet temporarily cuts out. Internet-free hours can be stressful, but we think they can be quelled by a little channel surfing."
Cox makes problems for you, and then solves them. Unless you cut the cord.
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