A new pitch deck from Disney and The Trade Desk advises media buyers to change how they plan around live TV like sports

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A new pitch deck from Disney and The Trade Desk advises media buyers to change how they plan around live TV like sports

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  • Disney executives touted the reach of its newly unified ad sales portfolio, which brings together brands like ABC, ESPN, Freeform, FX, and National Geographic, in an advertiser event with ad-tech firm The Trade Desk in New York in August.
  • The legacy media giant said it can offer diverse audiences at an alluring scale.
  • It also suggested its ad sales platform, across linear TV and digital, reaches more people each month than either Google or Facebook.
  • The event centered on the challenges of buying and selling advertising in live events programmatically, and promoted new tools from The Trade Desk to manage those issues.
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Disney, the proud new owner of TV networks FX and National Geographic, is on the road unifying its ad sales operations and inventory across all of its TV networks and digital platforms, including ABC, Freeform, and ESPN, which used to be sold to advertisers separately.

Starting in October, most of Disney's ad inventory will also be available to buy programmatically through a single ad stack.

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Executives from Disney and one of its demand-side-platform partners, The Trade Desk, laid out how advertisers and media buyers should think about the new Disney in an August presentation to advertisers in New York.

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