Virgin Mega USA
The New York native planted four boxes of his new "Killa Crunch" cereal across the island each with a $100 bill inside. The locations are being shared on social media at the top of each hour.
The first box was found just after 1:00 p.m. EST at a Harlem bodega at 133rd St and Frederick Douglas Blvd. The lucky winner was shown online posing with the box while wearing a throwback New York Giants Lawrence Taylor jersey.
"We're picking bodegas that are easily accessible by public transportation," a spokesperson told DNAinfo.
"Every Killa Crunch box panel is jam-packed with goonie goodness inspired by the Dipset don," Virgin Mega claims in a press release.
The back of the box has a "U Mad Lib" and "Dumb Smart" crossword, a limited edition t-shirt is also inside.
Virgin Mega USA
Virgin Mega USA
"The breakfast cereal killa," gets its name from Cam'ron's other name - "Killa Cam."
If you missed out on today's treasure hunt additional boxes can be bought for $45 each by downloading either an android or iOS app.