Budweiser has a new non-alcoholic version for Indian teetotallers
- Anheuser-Busch InBev (
AB InBev) has now launched a non-alcoholic Budweiser 0.0.
- The new non-alcoholic beer promises to taste like the original Budweiser.
- AB InBev was banned from the capital city for three years over tax evasion.
“Our foray into the non-alcohol beer segment in India is in line with our global goal to offer low and non-alcohol beverages to our consumers. One of our Global Smart Drinking Goals to Empower Consumers Through Choice is to ensure that No or Lower alcohol beer products make up at least 20% of our global beer volume by 2025. As of 2018, 8% of our global beer volumes came from No and Low alcohol beverages,” said Ben Verhaert, President – South Asia, AB InBev
This new non-alcoholic version is to target the non alcohol drinking consumers, giving them more choices in the segment. "Budweiser is the fastest growing premium brand in the country and the launch of Budweiser 0.0 will further enable the brand to be inclusive, as many people today do not drink alcohol. For them, we would like to offer the great taste of our iconic signature lager that can be enjoyed across different occasions, freely and responsibly, when one cannot consume alcohol," said Verhaert.
AdvertisementAs it is ‘non-alcoholic’ the new Budweiser will also be available even in Gujarat where alcohol is prohibited.
Recently, AB InBev was banned from the capital city for three years over tax evasion. SABMiller, which was acquired by the Belgium’s AB InBev in 2016, was caught trying to duplicate barcodes on its beer bottles, which allowed it to pay lesser levies.
The report also says that two orders were passed by the Delhi city authority which wants to blacklist the beer maker for its discrepancies.
As per the order, no fresh beer can be supplied in the city.
However, the non-alcoholic Budweiser which was present in the market before the ban, will continue to be available.
Budweiser banned in Delhi after SABMiller, now owned by AB InBev, is accused of faking barcodes
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