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Abercrombie & Fitch tried to remake its image - but its website shows everything that's still wrong with the brand

Abercrombie & Fitch tried to remake its image - but its website shows everything that's still wrong with the brand

Abercrombie & Fitch

Abercrombie & Fitch/Matt Jones

Abercrombie's more laid back, updated look has failed to boost sales at the retailer.

Abercrombie & Fitch is in trouble. 

The teen retailer is working with an investment bank to find a buyer, according to a $4

The company's operating income plummeted to $15.2 million in 2016, down from $72.8 million in 2015, and it is $4 in the midst of an effort to revamp its brand. 

Abercrombie has struggled to keep up with teen trends in recent years. The company has $4with changes such as redesigning stores, ditching its logo-heavy styles, and dropping its super-sexualized advertising.

However, scrolling through Abercrombie's website reveals that the retailer still has some major problems. 

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