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How creators make money livestreaming on TikTok, YouTube, Amazon, and more
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Here's how influencers make money livestreaming on TikTok Live and other platforms. They share tips on gaining subscrib...
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How creators make money livestreaming on TikTok, YouTube, Amazon, and more

Here's how influencers make money livestreaming on TikTok Live and other platforms. They share tips on gaining subscrib...
  • Career prospects for livestreaming creators extend far beyond the gaming space.
  • Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips.

Livestreaming has surged in recent years.

As more creators from a diversity of genres embrace livestreaming, some describe the medium as a nostalgic way to intimately connect with fans in a fleeting era of TikTok swipes. Many creators also credit livestreaming as their chief source of income.

Besides heavyweights like YouTube and Twitch, TikTok has also put resources into its product where users can livestream. TikTok Live has become a way for many creators to make money.

How much can you make on TikTok Live? One creator, sleepfluencer Jakey Boehm, earned $34,000 in one month from TikTok Live, where fans pay to thwart his rest – turning on neon lights, for example, or loud music.

Read more about how Boehm makes money on TikTok livestreams

An ASMR creator said she got paid about $20 and $300 each time she goes live on TikTok.

Brands are also embracing TikTok Live, paying three times as much for sponsored streams as compared to static posts. That said, social shopping – a massive industry in Asia – has yet to deliver in the west.

But YouTube and Twitch still generally remain the favorites in the industry for earning potential.

Lawtubers, or YouTube creators who share pro legal analyses, saw massive earnings spikes during the Johnny Depp vs. Amber Heard defamation trial, with the platform's three top creators each banking six figures by streaming proceedings daily.

Read more about exactly how much 3 top law YouTubers made from livestreaming the trial

The majority of these earnings come from Super Chats, a tipping tool unveiled by YouTube in 2017 that enables viewers to have their comments emphasized during broadcasts.

In addition to Lawtubers, and VTubers who use virtual avatars, pastors are another top-earning contingency when it comes to Super Chat, per Playboard, which uses bots to track viewer spend. One top YouTube televangelist, the Nigerian pastor Jerry Eze, made $80,000 on his YouTube channel in one month, he said, with the majority coming from Super Chat.

Read more about top-earning livestreaming pastors on YouTube and controversy they've faced

Other creators are finding their own lucrative niches in the live space.

Musician Harry Mack said fans can suggest different words he might use in his freestyle raps, with monthly streams fetching between $4,000 and $8,000. (Read more about how he built his business.)

Insider has spoken with a handful of creators, startups, and industry insiders about the rise of livestreaming and how creators are making money by going live.

How streamers make money on TikTok Live:

How streamers are making money on YouTube:

How streamers are making money on Instagram:

How streamers are making money on Twitch:

How streamers are making money on Amazon Live: