Hi, this is Amanda Perelli and welcome back to
In this week's edition:
Instagram 's head of content gives advice to emerging creatorsHow much money a TikToker with 1 million followers makes
TikTok expands its tipping feature for some creatorsWhat a YouTuber with 50,000 subscribers earns from ads
And more, including tips on how creators can grow their social-media followings and inside Trisha Paytas' $500,000 closet.
Send tips to aperelli@insider.com or DM me on Twitter at @arperelli.
Instagram's head of content shares the advice he gives to emerging creators
Every social app is trying to become a one-stop shop for creators.
For Instagram, its TikTok-like feature Reels is another category of content - like in-feed videos and stories - to add to its suite of offerings.
My colleague Sydney Bradley spoke with Justin Antony, Instagram's head of content and creator partnerships, about the year-old feature.
"We're seeing that creators are more platform agnostic now," Antony said. "And the fact that we have short form on all the different competitors ... you don't have to pitch the importance of short form. They actually are demanding it."
Here are some key takeaways:
When Instagram advises individual creators on how to grow, it often emphasizes Reels for emerging influencers, Anthony said.
He also sees Instagram's new "Bonuses" program as a way to get users "on their path to being a full-time creator."
Check out the full story for more tips for emerging creators on Instagram.
How much a TikToker with 1 million followers makes in a month
Vi Luong, 24, is a full-time TikTok creator who films how-to videos full of tips and tricks for aspiring influencers.
Her account has about 1 million followers, and her main sources of income are brand sponsorships and revenue from TikTok's Creator Fund.
Luong broke down how much she makes per month from partnerships with brands like Revolve and Nivea:
May: about $1,000 (Luong said May was an anomaly because some of her payments were delayed)
June: about $32,000
July: about $17,000
"Right now, I am actually scaling back on deals," Luong said. "But throughout this year, I'd say I've done, on average, about four to seven deals a month. Three of those are yearlong deals that I have to post about every month."
Here's the full break down of her business.
TikTok has expanded its tipping feature and now lets users pay some creators with 'gifts' on the 'For You Page'
TikTok has rolled out a new way for users to pay tips to some creators.
Sydney Bradley reported that creators can now receive "gifts" on their videos and not just on livestreams.
The feature is not yet available to all creators - and those who do qualify shouldn't expect a huge payout.
"It's not like you're making millions of dollars," said Scott Hubbard, a TikTok creator with 7.2 million followers. "It's more of a sign of gratitude."
TikTok declined to comment on the feature's availability beyond saying that the company was "always thinking about new ways to bring value to our community and enrich the TikTok experience."
Two creators who recently got access told Insider that you had to have at least 1,000 followers to qualify.
The latest on the new feature and how it works.
Inside the earnings of a YouTuber with 50,000 subscribers
Macy Schmidt is a
Her channel has about 50,000 subscribers, and she posts new videos every Monday, Thursday, and Saturday.
Schmidt cashes in on the platform through brand sponsorships and advertisements from YouTube's Partner Program.
Schmidt opened her books to share how much she's earned from ads on YouTube in 2021:
May: $2,087
June: $1,909
July: $1,366
"It never clicked for me that I wanted to do YouTube until I met my current boyfriend, and he had a YouTube channel," Schmidt told Insider, referring to the real-estate influencer Graham Stephan.
Read more on her YouTube business and how much she earns.
Chart of the week
Check out the full report here.
More influencer industry news:
Creator Economy
The creator economy has surged in 2021. Here's a look at Insider's coverage of the startups helping influencers grow their businesses.
Management
- Adam Kluger manages rappers Lil Yachty and Bhad Bhabie. He shared tips on how creators can grow large and loyal social-media followings.
TikTok hashtag of the week:
Every week, we highlight a top trending hashtag on TikTok, according to data provided by Kyra IQ.
This week's hashtag: beatsaber
Percentage uptick: 4,170%
This uptick is centered around creators filming themselves playing a popular virtual reality game called Beat Saber.
Here's what else we're reading and watching:
Spotify influencers on TikTok are the new music bloggers (Elena Cavender, from Mashable)
Podcasts provide new sponsorship opportunities for gaming influencers (Alexander Lee, from Digiday)
Insider toured YouTube star Trisha Paytas' $500,000 closet. Watch the full video here.
Subscribe to the newsletter here.
And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.