Amazon is capitalizing on the Indian festive season by promising to deliver sweets in under 2 hours

Amazon is capitalizing on the Indian festive season by promising to deliver sweets in under 2 hours

  • The e-commerce giant is offering ‘special’ prime delivery during the festive season of Diwali, one of India’s biggest Hindu celebrations.
  • Amazon Prime customers can now order Diwali sweets and chocolates and have them delivered in just 2 hours.
  • But, the ‘ultra-fast delivery service’ is only available in the cities of Mumbai, Bengaluru, Hyderabad, and Delhi.

Amazon India is using the festive season to full reach new levels of customer satisfaction. After introducing ‘faster than a day for smartphones’, the e-commerce giant is setting another benchmark by promising delivery of sweets and chocolates within 2 hours during Diwali.

The ‘ultra-fast delivery service’, though done for customer satisfaction, is thinly veiled attempt at targeting the inflated demand for sweet edibles during one of India’s biggest Hindu festivals.

In fact, the Head of Prime Now, Siddharth Nambia said that even though the Prime collection already has 10,000 products in its portfolio, the company specifically added sweets and chocolate ahead of the festive season.

Even Amazon’s CFO, Brian T. Olsavsky recently stated that 29% of the bump that the company saw in their global sales could be attributed to Diwali.

For now, the service is available exclusively for Amazon Prime customers in Delhi, Bengaluru, Hyderabad and Mumbai where prime members can opt for delivery anywhere between 6 am in the morning to 12 am at night.

The e-commerce giant has also added popular sweet retailers in the list to keep the customers engaged in shopping for sweets during the festive season.

Amazon Prime users in Bengaluru can opt for sweets made by Adigas, Nandini and Lal Sweets, while Almond House and Karachi Bakery are on the list of sweet sellers in Hyderabad.

Prime Members in Mumbai can shop from Hastiram while those residing in Delhi can order sweets from Lal Sweets and Bikano.

And, in case sweets aren’t what customers are looking for, Amazon India also has a wide variety of Cadbury celebration gift packs to choose from.

Amazon has played a number of moves to gather the attention of its customer. First, it extended the Great Indian Sale and then it launched an exclusive delivery option to get smartphones delivered in a matter of hours.

In order to garner more market share in India, Amazon has upgraded its delivery network so that delays are less frequent and upped its customer satisfaction game. As of now, Amazon India owns 15 centers which support ultra-fast deliveries on Prime Now.