AP Photo/Jacques Brinon
A woman raises her arms in a full body scanner at Charles de Gaulle airport, France.
- $4 is inviting people to participate in a 3D body-scanning survey in exchange for a $25 gift voucher.
- The invitation comes from $4's 3D body-scanning unit, which was developed after $4 in 2017.
- Amazon could be creating a way for customers to virtually try on clothes and shop for styles that are better fitted to their body shape.
- $4
Amazon is inviting people to its New York offices to have the shape and size of their bodies scanned in exchange for $25 gift vouchers.
According to the invite, which was spotted by $4, Amazon will take the height and weight measurements of participants along with 3D scans, photos, and videos of their bodies while they are fully clothed and in "form-fitting" clothing or swimwear.
To take part, consumers need to sign up $4 and reserve their 30-minute appointment. Amazon states online that the data from these surveys will only be used for internal product research and not for marketing purposes.
When Business Insider's Dennis Green recently went to test out this program he found that he was asked to sign an NDA.
Amazon
Participants must be 18 and over.
This study is currently being promoted through Amazon Body Labs' social media accounts with sponsored ads. According to Mashable, Amazon is able to publicize the details of the study to consumers using these ads, without having to publically post about it on its social media pages.
A spokesperson for Amazon did not immediately respond to Business Insider's request for comment.
Read more: $4
Amazon launched its new body scanning unit after acquiring $4 in 2017. The company makes software that captures the body's shape and motion in three dimensions, which can not only be used for gaming technology but also for fashion, $4.
This technology could help Amazon to create a system for customers to virtually try on clothes or shop for styles that are better fitted to their body shape and, in turn, help it to grow its apparel empire.
In the past few years, Amazon has doubled down on this arm of its business - rolling out new $4and launching $4, a try-before-you-buy and return service.
On Wednesday, it $4 that it is developing a new shopping concept called $4, where it will provide on-demand products that are only available for purchase for only 30 hours at a time.