AP Photo/J. Scott Applewhite
- Coming off a week of $4, Apple was expecting to have a great week to close out March.
- The company held a $4 in Cupertino, California, where it unveiled its ambitious TV plans.
- But a handful of not-so-great things also happened to Apple last week.
Last Monday, Apple held a big event at the Steve Jobs Theater at its new headquarters in Cupertino, California, where it unveiled a handful of new premium services: for news and magazines, video games, and TV shows.
Apple's big event went off without a hitch: Hollywood A-listers like Steven Spielberg and Reese Witherspoon unveiled their $4, and CEO Tim Cook spent quality time with Oprah Winfrey during and after the event.
But that was just Monday. The rest of the week was not so glamorous for Apple.
Here's what happened.