Apple is taking on Evernote and Microsoft OneNote with its updated Notes app

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At Apple's developer's conference that kicked off this morning in San Francisco, Apple's Craig Federighi, showcased a new version of Apple's Notes app.

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The new app is clearly trying to better compete with Evernote and match Microsoft OneNote.

For instance, Apple has added the ability to add a checklist.

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It lets you do a drawing with your finger on the iPhone or iPad, so you make sketches in a note. That's playing catch-up to Microsoft, which includes digital pen that supports note taking with its Surface PC.

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It also gives you access to the camera to add photos to your notes.

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And it lets you easily embed attachments, maps links, website links and reformat your notes, very Evernote-ish.

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Now that the iPad is finally getting multitasking, where you can see two windows at once, the new Notes app should be even more useful.