Latest Stories from Samarpita Banerjee
3 mins read
Here's how Amit and Gaurav Khatri are making the right 'Noise'
Amit and Gaurav Khatri who co-founded Noise aim to build a global connected lifestyle brand
11 mins read
Here’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far
4 mins read
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's…
5 mins read
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey
8 mins read
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…
9 mins read
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
Ajit Varghese, Chief Commercial Office of ShareChat and Moj talks about their growth roadmap
5 mins read
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
Viacom18's Youth, Music and English Entertainment cluster comprises MTV, MTV Beats, Comedy Central,…
5 mins read
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable
3 mins read
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
Sony SAB entered the mythology segment with its new show, Dharm Yoddha Garud
7 mins read
As Spotify turns 3 in India, here’s a look back at its journey so far
An overview of Spotify's growth in India and what will drive growth in the future
4 mins read
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
The market has roughly sold 100,000 e-cycles so far and Hero Lectro accounts for nearly 70% of that…
4 mins read
LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it
The program will give creators mentorship opportunities with Ankur Warikoo, Radhika Gupta, Pooja Dh…
6 mins read
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Abhinav Iyer, GM, Marketing & Strategy, Muthoot Finance tells us how its effective marketing strate…
3 mins read
Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify is working on increasing brand awareness across the country and simplifying consumer experi…
3 mins read
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
Launched in 2018, ZEE5 recently completed four years
8 mins read
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
Industry leaders walk us through the innovations in the Radio industry and what the future holds
6 mins read
Here’s how Britannia is strengthening its Dairy portfolio
Abhishek Sinha, Vice-President, Dairy Business, Britannia Industries Ltd tells us how the brand is …
7 mins read
Today 20 million consumers trust us, we aim to at least double this number in the next 12-18 months: Rahul Deorah, apna.co
Rahul Deorah tells us how he plans to achieve his ambitious plans for the platform
6 mins read
Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed
Sebamed has grown its marketing budget by 3X over the last 3 years and aims to grow 10X in the next…
5 mins read
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The rise of gaming is also opening up a new touchpoint for marketers
7 mins read
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Instagram is working on ways creators can take their subscriber list and take them to apps and webs…
6 mins read
Our current spends on digital and TV is 27% and 31% respectively but our digital spends will exceed TV spends in a couple of years: Shashank Srivastava, Maruti Suzuki
Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki speaks to us on …
5 mins read
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
Kavitha Rao, Country Commercial Manager, IKEA India discusses the brand's key focus areas
4 mins read
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
The brand plans to scale up innovation in product development and ramp up its offline presence from…
9 mins read
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Some insights on the future of the Indian gaming landscape in the new year