Emily Adler
Editor
Latest Stories from Emily Adler
2 mins read
Great with words and numbers? Up on the latest tech trends? Come join us! BI Intelligence is hiring a senior editor
BI Intelligence is a subscription research service from Business Insider that provides in-depth ins…
2 mins read
BI Intelligence is hiring an associate editor
The ideal Associate Editor will have 2-3 years of editing and writing experience, a deep interest i…
3 mins read
BI Intelligence is hiring a research associate
The ideal Research Associate will have a deep interest in tech news and feel comfortable writing ab…
3 mins read
Here's How Many Of The Fastest-Growing Messaging Apps Are Already Earning Significant Revenue
A new report from BI Intelligence takes a deep dive into the messaging wars, exploring how fast eac…
3 mins read
'The Internet Of Things' Will Change Virtually Everything About How Large Companies Operate
The IoT will be a diffuse layer of devices, sensors, and computing power that overlays entire busin…
3 mins read
Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks
In a recent report, BI Intelligence calculates an Engagement Index for top major social networks an…
3 mins read
'Reverse Showrooming': Bricks-And-Mortar Retailers Are Fighting Back Against Amazon And Others
In the report, we examine the numbers behind showrooming and reverse showrooming, what's driving ea…
2 mins read
By 2018, The 'Internet Of Things' Will Be Bigger Than The Smartphone, Tablet, And PC Markets Combined
In the consumer space, many products and services have already crossed over into the IoT, including…
2 mins read
The Internet Of Things Is Creating A New Growth Opportunity For The Consumer Tech And Electronics Industries
Many products and services have already crossed over into the IoT, and there are already clear sign…
3 mins read
'Reverse Showrooming': Bricks-And-Mortar Retailers Are Fighting Back Against Amazon And Others
In the report, we examine the numbers behind showrooming and reverse showrooming, what's driving ea…
3 mins read
'The Internet Of Things' Will Change Virtually Everything About How Large Companies Operate
The IoT will be a diffuse layer of devices, sensors, and computing power that overlays entire busin…
3 mins read
The Showrooming Threat Has Been Overblown - Here's Why
In the report, we examine the numbers behind showrooming and reverse showrooming, what's driving ea…
3 mins read
Wildly Popular Messaging Apps Are Becoming Immersive Mobile Platforms In Their Own Right
A recent report from BI Intelligence takes a deep dive into the messaging wars. The report contains…
3 mins read
This Is How Social Networks Stack Up In Terms Of How Engaged Their Users Really Are
In a recent report, BI Intelligence calculates an Engagement Index for top major social networks an…
3 mins read
The 'Internet Of Things' Will Soon Be A Truly Huge Market, Dwarfing All Other Consumer Electronics Categories
There are already clear signs that the biggest tech companies - and even smaller players - are tryi…
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Messaging Apps Aren't Just Huge By User Numbers, They're Also Winning A Big Share Of Time-Spend
Like social networks before them, these apps are becoming the hubs for everything global smartphone…
3 mins read
Bricks-And-Mortar Retailers Have One Big Advantage Over E-Commerce Companies
In a recent report from BI Intelligence, we examine the numbers behind showrooming and reverse show…
3 mins read
Instagram Isn't Just A Fast-Growing Social Network, It's Also Getting People To Stick Around
In a recent report, BI Intelligence calculates an Engagement Index for top major social networks an…
3 mins read
Bricks-And-Mortar Retailers Need To Start Going After 'Reverse Showroomers'
With all the talk of showrooming - consumers armed with smartphones, comparing prices in-store - li…
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Here's Why Engagement Is Becoming An Important Way Of Evaluating Social Networks
In a recent report, BI Intelligence calculates an Engagement Index for top major social networks an…
2 mins read
Business Insider Is Hiring A Research Editor For Our Paid Research Service, BI Intelligence
The Research Editor will work with the analyst and editorial teams to plan and write daily posts on…
4 mins read
Bricks-And-Mortar Retailers Are Chasing Millennial 'Reverse Showroomers'
Another myth around showrooming is that young people love to do it. In a recent report from BI Inte…
3 mins read
On Social Networks, Engagement Is Becoming The Metric That Matters
In a recent report, BI Intelligence calculates an Engagement Index for top major social networks an…
3 mins read
Here Are The Completely Different Ways Smartphones And Tablets Are Used For Shopping And Buying
In a recent report from BI Intelligence, we take stock of the explosion in tablet-based e-commerce,…
3 mins read
This Is How Bricks-And-Mortar Retailers Can Capitalize On The 'Reverse Showrooming' Trend
In a recent report from BI Intelligence, we look at the numbers behind showrooming and reverse show…