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Samarpita Banerjee

Samarpita Banerjee

Senior Editor

With over 7 years experience in journalism, I have worked with organizations like the Times of India, The Indian Express and the exchange4media Group. When I am not working I like exploring new places, clicking pictures and listening to music.


Latest Stories from Samarpita Banerjee


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3 mins read

Here's how Amit and Gaurav Khatri are making the right 'Noise'

Amit and Gaurav Khatri who co-founded Noise aim to build a global connected lifestyle brand

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11 mins read

Here’s how The Body Shop navigated the pandemic and is growing its business in India

Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far

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4 mins read

Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years

Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's…

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5 mins read

As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers

Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey

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8 mins read

Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers

Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…

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5 mins read

We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18

Viacom18's Youth, Music and English Entertainment cluster comprises MTV, MTV Beats, Comedy Central,…

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5 mins read

Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service

ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable

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7 mins read

As Spotify turns 3 in India, here’s a look back at its journey so far

An overview of Spotify's growth in India and what will drive growth in the future

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4 mins read

For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro

The market has roughly sold 100,000 e-cycles so far and Hero Lectro accounts for nearly 70% of that…

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4 mins read

LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it

The program will give creators mentorship opportunities with Ankur Warikoo, Radhika Gupta, Pooja Dh…

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6 mins read

Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives

Abhinav Iyer, GM, Marketing & Strategy, Muthoot Finance tells us how its effective marketing strate…

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3 mins read

Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022

Cashify is working on increasing brand awareness across the country and simplifying consumer experi…

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8 mins read

World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth

Industry leaders walk us through the innovations in the Radio industry and what the future holds

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6 mins read

Here’s how Britannia is strengthening its Dairy portfolio

Abhishek Sinha, Vice-President, Dairy Business, Britannia Industries Ltd tells us how the brand is …

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7 mins read

Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators

Instagram is working on ways creators can take their subscriber list and take them to apps and webs…

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5 mins read

We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India

Kavitha Rao, Country Commercial Manager, IKEA India discusses the brand's key focus areas

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4 mins read

We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company

The brand plans to scale up innovation in product development and ramp up its offline presence from…

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9 mins read

Gaming: What to expect from the Indian gaming and e-sports industry in 2022

Some insights on the future of the Indian gaming landscape in the new year