Before buying anything on Amazon, use these 2 tools to make sure you're getting a good deal

Amazon's Prime Day event is nearly here, which means it's time for the online shopping giant to bombard Prime members - and coax other shoppers into becoming Prime members - with the promise of widespread discounts and special offers.

The event is expected to generate lots of sales for Amazon. The last Prime Day $4, and the company has gained $4 in the year since.

The urge to shop on Prime Day makes sense: Amazon sells a ton of products and makes it very easy to buy them. Many times, its products are less expensive than they are elsewhere.

But that's not always the case. Though Amazon's shopping experience is largely straightforward, certain aspects of it can still be misleading.

Thankfully, there are tried-and-true ways to ensure you're getting a good deal. Let's talk about two: using a price tracking tool like $4, and a user-reviews analyzer like $4.