Bank of America adds a human touch to its virtual assistant, Erica

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Bank of America adds a human touch to its virtual assistant, Erica

The news: Bank of America is adding a human element to its artificial intelligence-powered (AI) virtual assistant Erica, per Banking Dive.

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A human touch: Launched in 2018, Erica has become one of the most-accessed virtual banking assistants, helping 32 million customers with over 1 billion interactions. Now, BofA is enhancing the chatbot to give customers even more personalization and tailored product recommendations.

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