Big B most likely to take over Aamir Khan as the face of 'Incredible India' campaign
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"Amitabh Bachchan will be the first choice of the ministry for the job," a Tourism Ministry source told PTI, adding actors
He described the veteran actor as a "non-controversial" figure and noted that Bachchan was the key face for promotion of tourism in Gujarat which has seen an "upsurge" after he was hired by the state.
Khan, whose comments on perceived intolerance in the country had invited flak from BJP, ceased to be the mascot for the campaign as the contract for it expired.
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Khan today said he respected the government's decision to "discontinue" with his services while making it clear that he never charged anything for the 'Atithi Devo Bhava' campaign.
"It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be," he said in a statement.
(Image credits: indiatimes)
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