Black Friday deals sold out at stores like Walmart and Target before Friday even began - and people are furious

AP/Koji Sasahara

The Nintendo Switch is one of many items that sold out before Black Friday began,

• $4such as the Nintendo Switch and Instant Pot, have already sold out before Thanksgiving Day is over, infuriating shoppers. 
• Retailers like $4Target, and GameStop all sold out of some major deals quickly on Thanksgiving Day. 
• Online sales on Wednesday and Thursday$4 with shoppers spending $2.4 billion online on Wednesday - a whopping 31.8% increase from 2017.

Black Friday is $4 And, as a result, some of the biggest deals are selling out before Thanksgiving Day is over. 

Wednesday and Thursday - Thanksgiving Day - proved that Black Friday sales begin far before Friday, especially as shoppers move online. Shoppers spent $2.4 billion online on Wednesday, a whopping 31.8% increase from 2017, $4

By 10 a.m. Thursday morning, shoppers had spent another $406 million online. By 5 p.m., they'd spent $1.75 billion, representing 28.6% growth compared to last year.

Read more: $4

And, with massive spending, some of the biggest deals of the holiday season have already sold out. 

By Thursday evening, the Nintendo Switch sold out at Target and GameStop, according to BlackFriday.com. Walmart, Target, and GameStop quickly sold out of the PlayStation 4. And, Instant Pot sold out from Walmart and Target. 

In some cases, these deals were marketed as doorbusters, and expected to sell out quickly because of their limited quantity. However, for some of the biggest deals to sell out before Friday even began rubbed many shoppers the wrong way. 

To paraphrase one shopper, it is strange to see Black Friday deals sell out on Thursday. 

Whether items sold out instantly or as Thanksgiving Day went on, shoppers weren't happy to miss out on deals. 

Companies also faced technical difficulties due to the boost in early traffic. Retailers including Walmart, Lululemon, and GameStop all dealt $4

>$4