"Today 57 per cent of all buyers of the All-New Thar are first time car buyers and a significantly large share of all bookings are for the automatic variants," the company said in a statement on Monday.
The all-new Thar will be available in two trims, namely "AX & LX", with prices starting at Rs 9.80 lakh for AX series and Rs 12.49 lakh for LX series.
It is powered by two all-new engines "the 2.0L mStallion TGDi" petrol engine, and "the 2.2L mHawk" Diesel engine.
"These engines are offered with a choice of 6-speed manual transmission or 6-speed torque converter
The deliveries of the SUV will commence from November 1, 2020.
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