scorecardWedding bells drive two-wheeler sales in May, passenger vehicles cruise on SUVs
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Wedding bells drive two-wheeler sales in May, passenger vehicles cruise on SUVs

Wedding bells drive two-wheeler sales in May, passenger vehicles cruise on SUVs
Business7 min read
  • Industry leader Hero MotoCorp crossed the 5 lakh sales mark with a volume of 5.19 lakh units in May.
  • On the other hand, domestic dispatches of passenger vehicles touched 3.35 lakh units in May, reflecting the upbeat consumer sentiment.
  • Electric two-wheeler sales crossed the 1 lakh mark during the month, as price hikes from June 1 led to pre-buying by customers.
The much-awaited recovery in two-wheeler sales is finally showing signs of emergence, with the wedding season and a surge in rural incomes giving the segment a much-needed boost. Analysts expect two-wheeler volumes to continue to grow thanks to a recovery in rural and export markets.

Industry leader Hero MotoCorp crossed the 5 lakh sales mark with a volume of 5.19 lakh units in May, recording an increase of 7% YoY and 41% when compared to April 2023. The company is banking on “an uptick in customer sentiments, forecast of normal monsoon and a host of new launches in the premium segment,” to drive its sales going forward.

“May is a crucial month in terms of sales for two-wheelers, given the all-important wedding season which propels sales of two-wheelers, especially in rural areas”, Elara Capital said in a note.

Two-wheeler sales shift gears

Bajaj Auto, which has been struggling for a while now due to muted demand in its key export markets like Nigeria, bounced back to emerge on top in terms of volume growth – its total sales surged 23% YoY to 3.08 lakh units.

Premium bike manufacturer Royal Enfield was a close second, with a 23% volume growth in May. Its dispatches stood at 77,461 units during the month.

All in all, all the four key two-wheeler manufacturers reported growth on both YoY as well as month-on-month basis, reflecting an uptick in demand during the month.

“We expect two-wheeler industry volumes should continue to grow, led by an anticipated recovery in rural areas, a gradual pickup in exports and new product launches,” said the analysts at Motilal Oswal.

Company

May-23

Change (YoY)

Hero MotoCorp

5,19,474

7%

Bajaj Auto

3,07,696

23%

TVS Motor

3,19,295

11%

Royal Enfield

77,461

22%


Source: Company filings

Passenger vehicles continue to cruise thanks to SUVs

The passenger vehicle industry continued to cruise in May thanks to robust demand for sports utility vehicles (SUV) and an improvement in semiconductor chip supplies. Domestic dispatches of passenger vehicles touched 3.35 lakh units in May, reflecting the upbeat consumer sentiment.

The top four car makers reported a growth of 6-22% in their volumes during the month, while Toyota’s sales doubled on a year-on-year basis. Kia’s sales remained unchanged.

The demand for SUVs continued to drive car sales. India’s largest car manufacturer, Maruti Suzuki, reported that SUVs accounted for 21% of its total sales in May, up from 12% in the same period last year. Maruti’s latest SUV, the Jimny, is already off to a “great beginning”, said the company’s executive director Shashank Srivastava.

“While we have the Brezza, we also have the Fronx now which is for the urban, sophisticated, technology savvy consumers, but there is also a niche segment which has developed which is the segment of lifestyle SUV and that is what the Jimny caters to,” Srivastava said, adding that Jimny has already received nearly 30,000 bookings.

Hyundai, the second largest car maker, also reported that SUVs like Creta and Venue drove its sales during the month.

Company

May-23

Change (YoY)

Maruti Suzuki

143,708

15%

Hyundai

48,601

15%

Tata Motors

45,984

6%

M&M

32,886

22%

Toyota

20,410

100%

Kia

18,766

0%


Source: Company filings

Electric two-wheelers hit 1 lakh sales mark

Electric two-wheeler sales crossed the 1 lakh mark in May thanks to pre-buying and sustained demand, surging by 59% when compared to April.

Ola Electric continued to top the charts with 28,438 units sold during May, but TVS Motor is quickly closing the gap after more than doubling its sales during the month when compared to April. Electric two-wheelers now account for 17% of TVS’ total sales, and the company says its current orderbook for the iQube stands at 30,000 units.

Price hikes due to a reduction in the FAME-II subsidy also contributed to the rise in sales during May. All the major electric two-wheeler companies have announced price hikes in the range of ₹15,000 to ₹30,000 with effect from June 1.

The top five electric two-wheeler companies posted a growth in the range of 16-168% month-on-month in May.

Company

May-23

Apr-23

Change (MoM)

Ola Electric

28,438

21,991

29%

TVS Motor

20,253

8,751

131%

Ather

15,256

7,786

96%

Chetak (Bajaj)

9,910

3,698

168%

Ampere

9,618

8,324

16%

Others

19,953

14,689

36%

Total

1,03,428

65,239

59%


Source: VAHAN

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