Aditya Birla Group all set to launch its paints business ‘Birla Opus’

• Birla Opus will be launched in the last quarter of the current fiscal year.
• Grasim had previously committed an investment of ₹10,000 crore towards setting up the business.
• Kumar Mangalam Birla said they endeavour to become a profitable No 2 player in the coming years.
  

Grasim Industries, a flagship company of the Aditya Birla Group, is all set to launch its paint business in the last quarter of the current fiscal year, under the brand name – Birla Opus.

Grasim said that the company will offer a full suite of high-quality products in the decorative paints segment. It had previously committed an investment of ₹10,000 crore towards setting up the paints business.

Kumar Mangalam Birla, Chairman, Aditya Birla Group said they endeavour to become a profitable ‘number two’ player in the coming years. Currently, the market has players like Asian Paints, Berger, Kansai Nerolac Paints and more.

“Our foray into decorative paints is a strategic portfolio choice that enables us to tap into a high-growth market and expand our presence in the vibrant Indian consumer landscape,” said Birla.

The sector’s revenues grew 18% in FY23 and are expected to grow by 10-12% in FY24, driven by healthy demand from construction, real estate and auto sectors, said a Crisil report. The domestic paints sector also comprises the decorative segment, which commands 80% of the market, the report added.

“The current estimated value of India’s decorative paints industry is ₹70,000 crore. The paints industry is witnessing double digit growth year-on-year driven by rising consumer aspirations and the government’s push towards Housing for All,” Grasim said in its press release.

Building a foundation for last 2 years

Grasim has established manufacturing plants in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal. They have a total capacity of 1,332 million litres per annum (MLPA), and will serve demand centres across the country.

“The company has over the last couple of years built a strong foundation to enable a successful business launch,” said Birla.

It successfully piloted the first-of-its-kind painting services in key metros, and introduced a range of imported wood finishes. A cutting-edge R&D facility has been set up in Maharashtra.