Flipkart acquires gaming startup Mech Mocha as it looks to tap the social gaming space for more consumers

Flipkart acquires gaming startup Mech Mocha as it looks to tap the social gaming space for more consumers
BCCL
  • Flipkart today announced that it has acquired the intellectual property of gaming startup Mech Mocha.
  • Mech Mocha runs a social gaming platform called Hello Play.
  • Earlier in 2015, Flipkart had invested an undisclosed amount into Mech Mocha.
Indian e-commerce giant Flipkart has acquired the intellectual property of gaming startup Mech Mocha. With the acquisition, Mech Mocha’s gaming team will be joining Flipkart.

Mech Mocha runs a social gaming platform called Hello Play. Social gaming refers to an online game that is usually multiplayer, and is played through social media networks.

Founded by Arpita Kapoor and Mohit Rangaraju in 2014, the Bengaluru-based Mech Mocha is backed by investors like Accel Partners, Blume Ventures, and Shunwei Capital. Mech Mocha also has over ten games in seven Indian local languages.

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The move comes from Flipkart as the e-commerce platform looks at ways to develop new and innovative formats to engage with users on its platform.

“We see many first-time e-commerce users come online through formats such as video and games, as they build familiarity with the medium. Our observations of Flipkart GameZone, reflect this trend as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey. Through this transaction, we will strengthen our capabilities in the gaming domain with access to Mech Mocha's IP, games and talented team that will help us accelerate our efforts in this space,” said Prakash Sikaria, Vice-President, Flipkart.

Earlier in 2015, Flipkart had invested an undisclosed amount into Mech Mocha during the startup’s $1 million seed funding round.

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