India’s government e-marketplace now has a Make in India filter – sellers have to specify the ‘country of origin’ for products

Government E-Marketplace/Facebook
  • India’s government e-marketplace (GEM) has made it compulsory for sellers to state the ‘country of origin’ for the products listed on the platform.
  • The feature on the government’s marketplace comes at a time when due to the Indo-China border clashes, there has been a call to dump Chinese products.
  • Buyers can choose to buy only those products that meet the minimum 50% local content criteria, says the official release from the government.
India’s government e-marketplace (GEM) has made it compulsory for sellers to state the ‘country of origin’ for the products listed on the platform.

The measure has been brought in as a step to promote the Make in India initiative which got a further boost from Prime Minister Narendra Modi’s Atmanirbhar Bharat (self reliant India).

“Sellers, who had already uploaded their products before the introduction of this new feature on GeM, are being reminded regularly to update the Country of Origin, with a warning that their products shall be removed from GeM if they fail to update the same,” says the official release of the government.

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The feature on the government’s marketplace comes at a time when due to the Indo-China border clashes, there has been a call to dump Chinese products and people have been uninstalling Chinese apps as well.

Through this filter, buyers can choose to buy only those products that meet the minimum 50% local content criteria.

Launched in 2016, the government e-marketplace is an online platform for public procurement for government departments and has almost 4 lakh sellers. It also offers e-bidding, reverse e-auction and demand aggregation.

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