India tells Amazon, Flipkart, Paytm Mall and all others to show 'country of origin' next to the products

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  • India’s Department for Promotion of Industry and Internal Trade (DPIIT) today in a meeting has told all e-commerce companies in India to show the country of origin in their product listings.
  • DPIIT had called the meeting to discuss the information given to consumers at these e-commerce platforms.
  • India’s government e-marketplace had earlier introduced the ‘Make in India’ filter for sellers to show the country of origin for the products.
A day after the government e-marketplace introduced the ‘Make in India’ filter for sellers to show the country of origin for the products, India’s Department for Promotion of Industry and Internal Trade (DPIIT) today in a meeting has told all e-commerce companies in India to show the country of origin in their product listings.

DPIIT had called the meeting to discuss the information given to consumers at these e-commerce platforms. However, the e-commerce leaders have requested DPIIT to include sellers and traders in the meetings as they list the products on the platform.

"We welcome and wholeheartedly support the government's decision to promote Make in India and Atmanirbhar Bharat. We are fully committed to promote India made products and the manufacturing sector in the country. We have already initiated discussions with our sellers, merchant partners on the next steps to drive this initiative further,” said a Paytm spokesperson.

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The feature comes at a time when due to the Indo-China border clashes, there has been a call to dump Chinese products and people have been uninstalling Chinese apps as well.

India’s government e-marketplace (GEM) had taken the same step to promote the Make in India initiative which got a further boost from Prime Minister Narendra Modi’s Atmanirbhar Bharat (self reliant India).

“Sellers, who had already uploaded their products before the introduction of this new feature on GeM, are being reminded regularly to update the Country of Origin, with a warning that their products shall be removed from GeM if they fail to update the same,” says the official release of the government.

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