Myntra expands offerings for climate-conscious teenagers with Wrogn and Dressberry Teens

• Ahead of its big fashion festival sale, Myntra scales up its collection for teenagers to cover 30,000 styles.
• The teens segment on Myntra has been growing at a CAGR of nearly 150% in the last two years.

With the big fashion festival sale around the corner, Myntra is expanding its product portfolio for climate-conscious and fashionable teenagers. It has added Wrogn and Dressberry teens to its portfolio and will display more than 30,000 styles for teens.

To appeal to this target audience, the collection will focus on self-expression, individuality and conscious choices, Myntra said.

The teens category has registered a compounded annual growth rate of almost 150% in the last two years on Myntra. Teens Store on Myntra houses a one-of-a-kind, dedicated shopping alley for teenagers, aimed towards filling gaps and addressing specific needs of the shoppers in this segment, the press release said.

“With today’s young consumers being conscious of the role that fashion plays in their life and reflective of who they stand for, the Wrogn and Dressberry teens line will further enable our fashion-forward teen cohort to have access to the trendy and conscious selection,” Jubi Samuel, senior director - category management at Myntra, told Business Insider India.

Dressberry Teens will offer over 190 trend-first options for teenage girls, with 50% of the range being sustainable and environmentally friendly.

Wrogn Teens, on the other hand, caters to 7 to 14-year-old teenage boys on the platform. Its selection will be ramped up to over 300 styles in the t-shirts, shirts and jeans category, ahead of the festive season.

Flipkart’s Myntra leads the fashion industry

According to a recent Bernstein report, ecommerce platforms Flipkart and Myntra are estimated to be the dominant players in fashion with around 60% share. Close second comes Ajio, which is a part of Reliance Retail and is growing strongly with around 15% market share.

The report by the wealth management firm expects the overall e-commerce market in India to grow at an annual rate of 30% to reach $130 billion by 2025. Within e-commerce, fashion saw the strongest growth in 2021, occupying 29% of the overall market.

“Growth is expected to be led by new online shoppers - primarily from tier 2 and tier 3 cities - and continued online migration of key categories including fashion and grocery,” the report said.