scorecardConsumers are taking more shorter trips through the year says OYO
  1. Home
  2. business
  3. news
  4. Consumers are taking more shorter trips through the year says OYO

Consumers are taking more shorter trips through the year says OYO

Consumers are taking more shorter trips through the year says OYO
Business2 min read
Consumers are taking more shorter trips through the year says OYO    BCCL
  • OYO has recommended customers to use the ‘Pay At Hotel’ feature to pay at the time of check-in.
  • OYO also noted that 95% of Indian travelers prefer domestic trips over international locations.
  • Hill stations are the most popular destinations this monsoon, with Ooty, Lonavala and Munnar raking in maximum travel intent.
Indian travelers have now switched to more frequent shorter domestic trips instead of planning elaborate yearly trips, as per a report by OYO. The budget hotel chain’s monsoon report also said that consumer demand to travel is seen throughout the year.

“In 2022, we’re seeing a shift in traveller mindset to pre-lockdown times. We’re observing more and more consumer demand to travel throughout the year, for shorter trips. This monsoon, as per our findings, consumers are looking forward to traveling to scenic destinations and making the most of the rains, closer to nature,” Shreerang Godbole, SVP of product & chief service officer, OYO said.

Even in August, with its three long weekends, over 50% of the respondents noted that they would take trips that last anywhere between one and three daysdays. Meanwhile, 33% have been thinking of a week-long trip all thanks to flexible remote and hybrid work.

The company slashed prices on stays for the long weekends between August 8 to August 21, with tariffs starting at ₹399. It recommended customers to use the ‘Pay At Hotel’ feature to book their stays now and pay at the check-in time at the hotel.

“This year, Raksha Bandhan and Independence Day, could be clubbed together giving consumers the leeway to take that much needed trip with family, friends or even enjoy some quiet time travelling solo. This year has been all about travel aspirations and our campaign is an ode to the unexplored domestic destinations of India,” Godbole had noted.

The company’s previous report also noted that 95% of Indians now prefer domestic trips over international ones. Its Monsoon Travel Report 2022 also found that 50% of its respondents are keen to take a monsoon trip beyond city-limits.

The report also noted that hill stations like Ooty, Lonavala, Munnar, Shillong and Coorg are the most popular destinations this monsoon. Uttarakhand was another popular destination among travelers. Nearly 40% of the people choosing these destinations are looking for accommodation in scenic locations with hill or lake views.

READ MORE ARTICLES ON




Advertisement