Dhaniya, diapers and tomatoes among the top picks for Indians on grocery apps in 2022

• An estimated 400 kg of dhaniya was sold on BigBasket while tomato became the most sought-after vegetable on the app.
  
• An estimated 17 lakh kilos of exotic fruits such as Dragon Fruit, Pomelo, Berries, and Wood Apples were also sold on Instamart in 2022.
  
• The demand for non-alcoholic beer grew 86% on Swiggy Instamart during the India-Pakistan T20 match this year.

Be it quick commerce or the ‘normal’ version, Indians have taken to ordering essentials and groceries online. As per the year-end reports of two such e-commerce platforms – Swiggy Instamart and BigBasket, one state – Karnataka topped the charts when it comes to bringing ‘groceries’ home.

As per Swiggy, its most prolific user was from Bengaluru – who spent over ₹16.6 lakhs buying groceries and essentials in 2022.

The second most popular grocery item was milk according to Swiggy Instamart. A user from Gurgaon ordered the most – a whopping 1,542 times in 11 months. His go-to items were instant noodles and full-fat milk.

The same trends were picked up by grocery delivery platform BigBasket, reporting that Wednesdays is when milk was ordered the most on the app.

When it comes to what people need the most and can’t always go shopping personally — the winner is diapers as per BigBasket — which sold 3.97 lakh diapers this year.

The green garnishing in red gravies

The aroma of the Indian kitchens goes unfulfilled without some dhaniya (coriander) and tomato. An estimated 400 kilos of dhaniya was sold on BigBasket, and tomato was the most sought-after vegetable on the app.

Mirroring the sentiment was Swiggy Instamart – onions, potatoes, tomatoes, watermelons, bananas, and tender coconut were the most ordered fruit and vegetables on the platform.

Healthy, organic food see uptake, too

There is enough interest in healthier, organic food on the apps too. “Users ordered over 5 million kilograms of organic fruits and vegetables with the healthiest eaters hailing from Bengaluru, Mumbai, Hyderabad, Pune, and Delhi,” Swiggy said in a statement.

An estimated 1.7 million kilograms of exotic fruits such as Dragon Fruit, Pomelo, Berries, and Wood Apples were also sold on Instamart, the report claims.

Indians like to party

People order via apps the most when there’s something keeping them glued to the TV — like a nail-biting cricket match. As per Swiggy, many app users went ‘high’ on non-alcoholic beer, — whose demand went up 86% on the day India played against Pakistan in the T20 World Cup — i.e., October 23.

The silicon valley of India Bengaluru also ordered more ice cubes than Mumbai, Delhi, and Chennai users combined, according to How India Swiggy’d Report 2022. Of course, one can stock alcohol ahead but need the ‘rocks’ to go with it.

India also needs other kinds of drinks all year through. When it comes to all-season beverages, nothing can outrun the popularity of chai and kaapi. In 2022, Swiggy Instamart witnessed a 305.5% growth in orders for tea leaves and 273.6% for coffee powder.

Indians also searched for things that are not yet available for delivery on Instamart — pillows, sofas, underwear, mommy and petrol.

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