![Elon Musk Autobild](https://static-ssl.businessinsider.com/image/5dd270773afd37637824e813-2400/elon%20musk%20autobild.jpg)
- Ford unveiled the electric $4 on Sunday, a challenger to Tesla.
- Tesla CEO Elon Musk tweeted his congratulations to Ford, saying the move would "encourage other carmakers to go electric too."
- Ford, along with other conventional automakers, has been breaking more and more into the electric vehicle market.
- $4
Elon Musk tweeted his welcome to Ford's new electric vehicle, the Mustang Mach-E SUV.
$4 have been breaking into the electric vehicle market, tapping into the market which Tesla has sought to dominate.
Ford $4 with great ceremony - featuring an appearance from actor Idris Elba. The car costs between $43,895 and $60,000, and includes various Tesla-like features such as a front trunk (or "frunk") and keyless activation where owners can start their cars using an app on their smartphone.
![Ford Motor Co. shows the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, U.S. October 29, 2019. Picture taken October 29, 2019. REUTERS/Rebecca Cook](https://static-ssl.businessinsider.com/image/5dd2713d3afd3763c2154e52-2400/2019-11-18t023424z2lynxmpefah02prtroptp4autoshow-la-ford-electric.jpg)
Musk responded to the unveiling via his favorite medium of Twitter. "Congratulations on the Mach E! Sustainable/electric cars are the future!! Excited to see this announcement from Ford, as it will encourage other carmakers to go electric too," $4 on Sunday.
This isn't the first big play Ford has made in the electric vehicle market. The company announced in October it was giving electric vehicle owners $4 in North America. Notably Ford's charging points are useable by any vehicle, whereas Tesla's Supercharger network
Congratulations on the Mach E! Sustainable/electric cars are the future!! Excited to see this announcement from Ford, as it will encourage other carmakers to go electric too.
- Elon Musk (@elonmusk) $4