Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative

• The football icon has signed an agreement with the edtech company to promote the cause of equitable education.
  
• Football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million.
  
• With this social initiative, the company aims to make education accessible, equitable, and affordable for all on a global level.

Edtech platform BYJU’s on Friday said that global sports icon Lionel Messi had become the first global brand ambassador for its social impact arm ‘Education for all’.

Football icon Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, signed an agreement with the edtech company to promote the cause of equitable education, the company said.

“He (Messi) is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better,” said Divya Gokulnath, co-founder of BYJU’S.

Football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million.

“I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and BYJU’S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top,” said Messi.

With this social initiative, the company aims to make education accessible, equitable, and affordable for all on a global level. Earlier this year, the company also became the official sponsor of the FIFA World Cup 2022 in Qatar.


“The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, will see him feature in campaigns promoting BYJU’S Education For All,” the company said in a statement.

The edtech company believes that Messi will be an ideal mentor for hundreds of millions of young people around the world through his unwavering work ethic, study of the game, and love for learning.

This trend of roping in big stars as brand faces is not only limited to BYJU’s. E-commerce platforms too relied on big Bollywood stars like Ranveer Singh and Deepika Padukone (for Meesho); Ranbir Kapoor and Alia Bhatt (for Flipkart) for their new campaigns.

Beauty startup brand Nykaa too has celebrity brand ambassadors who are investors too — like Bollywood actresses Katrina Kaif and Alia Bhatt. Kaif was also present at the listing ceremony of Nykaa along with founder Falguni Nayyar, as a business partner.

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