Freshworks announces RE:SOLVE, a summit for digital-first customer experience featuring prominent Indian brands

Freshworks, an Indian cloud-based SaaS company, is organizing a summit to provide a deep dive into digital-first customer experience. Freshworks’ philosophy is simple — empower its customer to deliver delight with software that is simple, agile and intuitive. While larger companies can depend on IT teams to deploy CX solutions, smaller businesses face constraints of resources and budgets. And that’s where Freshworks steps in.

The customer experience (CX) is the feeling that every customer takes away after an interaction with a brand. It’s a crucial part of the transaction that makes or mars the brand’s image. A strong customer experience is the best way to attract more consumers, ensure their loyalty and grow revenue through repeat sales. However, many organizations struggle to create that experience in a new digital-first world which has been disrupted by the pandemic and evolving consumers’ buying trends.

Digital-led experiences will continue to grow in popularity even after the pandemic ends, and companies that act fast and innovate their operations will establish a superior advantage. Just as home-delivery has evolved from a ‘nice-to-have’ to a must-have, digital-first experiences are now integral to customer retention.

Even if we forget about the pandemic for a second, the impact of poor CX goes beyond customer dissatisfaction. Negative CX leads to increasing support tickets, in turn increasing operational workload and unnecessary costs.

In the new normal, CX isn’t limited to onboarding customers through various online channels but also integrating services and leveraging their potential. It’s essential for businesses to clearly understand their customers, their preferences, habits, and patterns to mould a perfect experience.

At RE:SOLVE, Freshworks will showcase how some of India’s most popular digital-first brands leveraged its tools to become digital-first and improve their customer experience. The future shall consist of contactless transactions powered by chatbots, omnichannel sales via multiple platforms, and close integration with chat apps like WhatsApp.

Freshworks is bringing together some of India’s biggest digital disruptors to uncover what drives their success. Companies including Byju’s, Dunzo, Lenskart, and PhonePe will share their strategies and practices to inspire many more organisations. The conference shall be live-streamed globally and consists of three tracks — CX on mobile apps, optimisation of customer service, and modern stacks for customer support.

Attendees can also benefit from live curated masterclasses that will help them take away actionable steps to evolve CX in their own organizations.

RE:SOLVE, a summit on digital-first customer experience

With readily available tools, top-notch customer support, and minimal requirement of customisations, Freshworks is best suited to take the lead. With RE:SOLVE, it intends to show that the digital transformation of CX isn’t as difficult as it seems to be.

For businesses considering a shift, RE:SOLVE is the perfect place to understand the nitty-gritty of digital CX, implementation of Freshworks software, and how it can permanently change its business model to embrace digital-first engagement channels. Right from sales to support, one can accomplish all under one roof.

An added attraction for attendees will be the keynote session by cricketing legend Adam Gilchrist. In conversation with Freshworks’ Co-founder and CEO Girish Mathrubootham, Gilchrist will draw parallels between cricketing as well customer experiences by sharing how both involve learning, disrupting and winning.

RE:SOLVE is scheduled for August 26 and is open to all. Just visit the registration page and fill-up the form to reserve your seat at the forefront of an ongoing digital revolution.

Disclaimer: This is a sponsored post in partnership with Freshworks

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