- The physical rehabilitation market in India largely comprises of geriatric care, restorative care and pain relief.
- An estimated 35-40% of the physical
rehab spend in India is concentrated in the top 10 cities. - Restorative care comprises 28% of the physical rehabilitation market in India.
Currently, it’s a $17 billion market and covers – restorative care that includes recovery after critical health conditions like a complex surgery; geriatric care that includes services and products for the elderly; and pain-relief via physiotherapy for arthritis, injury and more. Both at-home and at-centre care are included here.
“Rehab is rapidly evolving and today transition care centres and out-of-hospital care providers can address a wide range of patient requirements from basic to complex or critical care,” says
According to
The report says that the potential for growth comes from the fact that an estimated 35-40% of the physical rehab spend in India is concentrated in the top 10 cities – Delhi NCR, Hyderabad, Bangalore, Mumbai, Kolkata, Chennai, Pune, Kochi, Coimbatore and Indore.
Physical rehabilitation care in India:
Physical rehab market an attractive business opportunity
Not only is physical rehab a large opportunity, it is also an attractive business proposition. In the case of restorative care, which comprises 28% of the total market, the gross margins are at 50-55% for the service provider, as per the report.
Moreover, this is a high-value service. A consumer recovering from a critical surgery spends anywhere around $650-700 or ₹50,000 for 12 days of care.
It’s also a scattered and an unorganised market. While hospitals dominate the critical, restorative rehab segment, local providers lead the geriatric and pain-relief segments.
“Both of them aren’t able to aptly serve the consumer needs. Despite providing a standard service, consumers find rehab at hospitals to be expensive and lacking a recovery-focused environment. While local players are more affordable, they lack the basic quality and professionalism in service and have limited ability to address complex situations,” said the report.
Redseer also believes that there is a strong case for specialised players who employ technology to solve these pain points. Consumers also have a latent need related to the ease of availing rehab – booking, customisation, care plan management, remote monitoring etc.
"Elders are consuming more technology, are using tech devices, buying online, and want more safety, more healthcare, and more engagement than ever before", says Saumyajit
Redseer also believes that specialised rehab players with cross-segment coverage, both at-home and at-centre capabilities, and tech focus, are likely to prosper.
SEE ALSO: