Exclusive: After Byju’s and Unacademy, Vedantu is looking to start offline centres

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Exclusive: After Byju’s and Unacademy, Vedantu is looking to start offline centres
After Byju’s and Unacademy, Vedantu is looking to start offline centres Vedantu
  • Online education platform Vedantu is now looking to experiment with a hybrid model in order to enhance its presence.
  • Not just Vedantu, other edtech unicorns like Byju’s and Unacademy are also experimenting with a hybrid model.
  • Vedantu is also looking to expand its presence internationally by entering new markets.
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Online education platform Vedantu — which was India’s fourth billion dollar edtech firm — is now looking to experiment with a hybrid model in order to enhance its presence.

The company’s founder and chief executive officer (CEO) Vamsi Krishna, in an interaction with Business Insider, revealed that these offline centres will be like a learning centre.

The company is still at an early stage with the plan and are currently brainstorming effective ways on how to take it forward.

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“Since now the offline [sic] has also opened up, we are also exploring interesting options around hybrid models and stuff like that. Those are still in the experimental stage and we will see where we will land up with that… Imagine a centre offline where the child goes but there is a lot of technology and they can study in the [sic] combination of online and offline,” Krishna added.

Not just Vedantu, other edtech unicorns like Byju’s and Unacademy are also experimenting with a hybrid model. Unacademy launched its first offline centres last month. These stores are more like an experience centre for learners who want to experience and browse through the various platform offerings.

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Byju’s anyway got access to Aakash's network of over 250 offline centres when it acquired the company in 2021 for a billion dollars. It has now decided to open 500 physical tuition centres across 200 cities in 2022. Notably, Byju’s had started off with offline education centres and later entered the online space in 2011.

Vedantu is also looking to expand its presence internationally. The company has also started its operations in the Middle East and is currently exploring other markets as well. “We still don’t have an exact location in mind…” he added.

Besides this, the company’s growth strategies for 2022 includes building more affordable products and adding more vernacular languages in the mix to reach out to a wider set of audience.

Founded by Vamsi Krishna, Pulkit Jain, Anand Prakash and Saurabh Saxena in 2014, Vedantu is an interactive online tutoring platform that focuses on K12 (kindergarten to grade 12 learning) and test preparation segment. It claims it has more than 35 million users every month from over 10,000 cities and over 50 countries that access free content, tests, doubts, videos on Vedantu's platform, and its channels on YouTube.

Vedantu on Thursday launched an immersive live platform W.A.V.E 2.0 (Whiteboard Audio Video Environment), which looks to enable online learning for kids while focusing on student interaction as well. The technology includes features such as digital notebook, 3D learning feature to understand complex diagrams, multi-teacher mode and digital report cards, augmented reality filters, on stage appreciation and more.

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Krishna confirmed that the company does have the option to lend the technology to other platforms and institutions, however, it does not want to get into products-as-a-service (PaaS) offering at the moment. It wants to use the technology to further enhance their own online learning platforms.

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