- Sood has picked up an equity stake in the startup and will also be a non-executive advisory board member.
- Spice Money has over 500,000 entrepreneurs, whom the startup helps with cash deposit, Aadhar-enabled payment system for cash withdrawal, insurance, loans, bill payment among other things.
- The five-year old startup claims to cover over 18,000 pin codes, 700 districts and 5000 blocks in India.
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Bollywood actor
Sonu Sood who won hearts during the COVID-19 pandemic for his work supporting India’s migrant workers and the needy, is now flooded with offers from the startup world.
After having signed up as a brand ambassador for Indian hospitality unicorn OYO, Sood is now endorsing Spice Money – a
fintech startup that helps rural entrepreneurs.
Spice Money is a part of the business conglomerate Spice Group which has interests across telecom, technology and finance.
Sood has picked up an equity stake in the startup and will also be a Non-executive advisory board member. “Through my experiences over the last few months, I have gained an eye-opening perspective on the needs and struggles of the people in towns and villages of India. My vision is to make my countrymen, socio-economically independent and self-reliant using technology. My association with Spice Money will help us jointly achieve just that,” said the actor in a statement.
The actor will work with the startup’s 500,000 entrepreneurs in rural India, which it helps with cash deposit, Aadhar-enabled payment system for cash withdrawal, insurance, loans, bill payments, cash collection centre for customer/agents/representative of NBFC/Banks, tours & travel, online shopping, among other things.
The five-year old startup claims to cover over 18,000 pin codes, 700 districts and 5000 blocks in India.
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