Snapdeal launches an e-store for Dhanteras – with gold, silver coins and more

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Snapdeal launches an e-store for Dhanteras – with gold, silver coins and more
  • Snapdeal has launched an e-store for Dhanteras.
  • The e-store will have various products from home utensils, to silver and gold coins, gemstones, pooja items and even home decor.
  • This year’s Diwali sales for the e-commerce company grew by 50% over last year.
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India’s third largest marketplace Snapdeal launched an e-store exclusively for Dhanteras. The festival which falls on October 25, marks the first day or the beginning of Diwali.

Snapdeal’s e-store specifically provides items that people in India usually buy for Dhanteras – from utensils to silver and gold coins, gemstones, pooja items and even home decor. It will also have 12,000 copper utensils which is a hot seller during the season.

The silver coins on the platform are available at a starting price of ₹149. These bars and coins are available from brands like MMTC Pamp, Bangalore Refinery, National India Bullion Refinery(NIBR), Goldsikka Jewels and more, said the company.

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“The design of items in the store is a combination of traditional and contemporary. They are put together in a systematic manner to ensure that shoppers have quick and easy access to all things needed on Dhanteras,” said a Snapdeal spokesperson.

Snapdeal’s move to launch the e-store could work well in its favour. It is already riding high on its festive season sales.

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This year, its Diwali sales grew by 50% over the last year. As much as 90% of its orders came from non-metro cities.

The company also got its highest site visits ever in September, with at 87 million.
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