Discover the perfect addition to your home decor with this startup’s premium-potted plants

Greenkin, a Mumbai-based startup, offers a delightful collection of exotic indoor plants in handcrafted pots and planters. Founded by husband-wife duo, Abhilash and Ritika, Greenkin aims to bring natural decor to Indian homes with locally made products.

The startup provides a user-friendly platform that allows people to easily search for plants, and select from a range of premium eco-friendly planters to create the complete set. Abhilash Pandey, Co-founder at Greenkin, explains that "The idea behind Greenkin is to help people discover low-maintenance indoor plants that can be an instant addition to their home's décor. Plants can add to the vibe of a space, and create an aura of calmness in the house. We pair these plants with handcrafted planters to create décor-worthy premium-potted plants."

The concept combining indoor plants with stylish planters has been well received in the US, UK and European countries. To add a modern, eco-friendly touch to its products, Greenkin is using natural fibre and jute based planters.

Greenkin takes pride in sourcing raw materials from seven different states to create a single premium-potted plant. The startup uses its own proprietary soil mix, which is a combination of garden soil, cocopeat, wood chips, aerating compounds, anti-fungal and anti-bacterial compounds, and fertilisers. This ensures that plants receive adequate nutrition, and the roots remain firm but aerated for longevity.

Since its launch in October 2022, it has already shipped over 5,000 plants across 72 cities in India. Co-founder Ritika Wadhwan shared, "Shipping large live plants is both art and science. We spent months perfecting the shipping methodology before launching Greenkin. While it takes an average of only 3 days for our plants to reach across India, our packaging logic ensures that the plants survive up to 15 days under transit." Greenkin operates out of its distribution centre in Mumbai, and stores and nurtures its plants in astate-of-the-art, 10,000 sq. ft. fully solar-powered unit in Pali, Maharashtra. The startup currently has a workforce that is 70% women, and is also creating more job opportunities for women in both its hub and delivery centre.


Greenkin has raised $200k in its Pre-seed funding round from 100X.VC and Angels. 100X.VC. In its thesis, it stated "Greenkin has identified genuine friction points that a customer faces in the current market. It has taken a customer-first approach and is offering solutions revolving around the customer. With its ease of purchase experience, a large variety of product offerings and pathbreaking logistics and quality assurance standards, Greenkin is a clear disruptor in this space as it creates a perfect blend of service and design."

"We are focused on bringing quality greens to our customers. and assist them at every stage of plant parenting. We help people with suggestions on what plants will work best in their home, and offer them complete post-purchase support to help them take care of the plants and become more confident at gardening", Ritika added.

Initially offering individual plants, Greenkin expanded to include plant duos and plant combos. Today, they have also introduced standalone pots & planters, and beautiful art frames that complement natural home décor. Customers can find Greenkin products on their website and a selection of items on Amazon India.

In addition to their D2C business, Greenkin assists corporations with scaling their corporate gifting initiatives. "We have seen a surge in demand for live plants as corporate gifting items over the last few months. From one-time gifts during events to long-term association for employee engagement, Companies have been looking at gifting live plants." said Abhilash.

With a wide range of home gardening options, Greenkin adds natural beauty to Indian homes. Visit greenkin.in to discover the perfect addition to your home decor.

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