Mitron TV continues its funding spree as it builds on its Atmanirbhar strategy

Mitron TV continues its funding spree as it builds on its Atmanirbhar strategy
BI India
  • Mitron TV, the short video platform that took on TikTok just as it got banned in India, has raised an undisclosed sum of funding from 9Unicorns.
  • The funding is a part of the $5 million (₹37 crore) round led by Nexus Venture Partners in August, and follows the ₹2 crore pre-seed round funding from 3one4 Capital in July.
  • Recently, the startup had launched a one-of-its-kind discovery platform for Made in India apps called Atmanirbhar Apps.
Mitron TV, the short video platform that took on TikTok just as it got banned in India, has raised an undisclosed sum of funding from 9Unicorns. The funding is a part of the $5 million (₹37 crore) round led by Nexus Venture Partners in August, and follows the ₹2 crore pre-seed round funding from 3one4 Capital in July.

The startup is also funded by marquee angel investors like Deep Kalra, Chairman, MakeMyTrip, Amrish Rau, CEO, Pine Labs, Amarjit Batra, Managing Director, Spotify India, Radhika Ghai, co-founder, Shopclues, and others.

“Mitron TV has received tremendous growth within six months of its inception. With 9Unicorns joining us on this new endeavour, we are sure of providing ground-breaking innovations in the short-video app industry,” said Shivank Agarwal, Co-Founder and CEO, Mitron TV in a statement.

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Recently, the startup had launched a one-of-its-kind discovery platform for Made in India apps called Atmanirbhar Apps. The platform lists domestic apps across categories like social media, lifestyle, utility, gaming, e-commerce and government.


The startup claims to have over 39 million downloads on the Android Play Store, with an average of over 11 billion monthly views.

Within its video platform, the app had also recently launched categories such as entertainment, food, funny, sports, travel, education, motivation, dance, lifestyle, music, health and fitness amongst others, for users to create curated content.
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