Ola’s new self-driving service is priced 30% lower than competitors

• Ola launched Ola Drive, its self-drive car sharing service.
• Ola Drive will initially be available in Bengaluru.
• It is also offering short-term rentals like for two hours for a deposit of ₹ 2,000.

Ola has launched its self-drive car sharing service called Ola Drive. The service will be available in Bengaluru initially but will be expanded to Hyderabad, Mumbai, and New Delhi soon after.

In March, Ola $4 the launch of its self drive service to Business Insider. It kickstarted this offering by pumping in $500 million, a source had then told Business Insider.

“India’s car-sharing market has immense potential and opportunity, which is yet to see a large-scale investment in technology and operations to make the model viable. Our expertise in serving millions of customers through a large fleet of vehicles across 250 plus cities has been instrumental in making ride-hailing a norm in India. Ola Drive has been built on the same DNA and will play a transformative role in defining India’s car-sharing market in the next decade,” Arun Srinivas, Chief Sales and Marketing Officer at Ola, said.

Now, Ola claims that its self drive service will be 30% cheaper than its competitors in the market like Zoomcar. It is also offering short-term rentals like for two hours for a deposit of ₹ 2,000.

It will also allow users to design their own package – from number of kilometres to hours of rental. The self-drive car rental service will put Ola in direct competition with Zoomcar and Drivezy, while pushing forward Ola’s existing fleet business.

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